Wednesday, June 12, 2013

Your focus is a little fuzzy

People often ask me very specific questions about social media. Exactly how I did certain things, or which button to click. I don't mind sharing this information, and in fact, I'm in the process of writing something to share with all of you (for free, of course) that will explain some of those things, but I'm sticking to my guns on this one -

the concepts are much more important than the specifics. 

Why do I say that? 

Anyone can look up things on Google. For reals. ANYONE. This is not the challenging part. The challenging part, in regard to social media and in rest of your life for that matter, is figuring out what is valuable to you, and then learning to apply those notions regularly and effectively in your life.

I beg you. Please stop focusing so much on the specifics and start with the concepts.

The concepts include making decisions about your goals and how you will interact with people, and this is where the nitty gritty lives. This is where the seeds of success or failure begin to sprout.

Elevate your creative work and the promotion of that work to a higher place in your life. It should permeate your conversations, and haunt most of your interactions with people. I don't mean that you should try to sell your latest e-pub to all your co-workers in the break room. Please don't do that.

Move away from self-serving promotion, and adopt a mindset that goes something like this:

The more I interact with other creative people, the more inspired I become. When I help others to promote their efforts and works, I am strengthening myself as a person and the industry as a whole. I am moving further along in my creative journey.

Try this for a while and see what happens.

For me, everything moves along more smoothly. The ideas come hard and thick. I feel buoyed by the encouragement and support of the community, and this makes me braver and more capable creatively. Enthusiasm bubbles up in my life, and this carries over into every part of my life, even the parts which have nothing to do with art or creative writing. I find that I have started an avalanche of awesomeness in my life.

Don't worry so much about selling. Worry more about self-actualizing. Put more effort into making the world a better place. Find others who need some help in this area and drag them along with you.

This is the new paradigm of marketing. This is how you will find success. 

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